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Judging from the trailer it looks like looks like a return to the original Good Guys toy concept, from the first movie. The doll looks very close to the one from the original "Child's Play" movie.
From what I heard There's is another "Child's Play" remake in the works. I am guessing the movie studio probably just wanted to crank out something quick to get the Chucky Child Play brand franchise re-established with a current movie audience, prior to the reboot going into production.
This might explain the modest budget that went into Curse of Chucky, which doesn't bother me, I am looking forward to this DVD. Here is the artwork and trailer.
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