Thursday, October 11, 2012

LEGO Builds a Vampire in New Orleans

EGO Builds a Vampire in New Orleans

Playthings Staff -- Gifts and Dec, 10/8/2012 12:34:17 PM

LEGOLord Vampyre in New OrleansNEW ORLEANS - LEGO Systems Inc. got into the Halloween spirit by building a 10-foot tall vampire set against the backdrop of Jackson Square and St. Louis Cathedral in New Orleans.
The first-ever nighttime building event by LEGO, local residents and visitors of all ages had the opportunity to help LEGO Master Builders build Lord Vampyre, the lead villain of the new LEGO Monster Fighters construction toy collection, during a nighttime building event. Fans spent the night participating in costume contests, building activities and enjoying a performance by the New Orleans Saintsations.
LEGOA LEGO Master Builder at work"Legend has it that vampires only come out sundown to sunrise, so we want to thank the people of New Orleans for helping us to complete our most ambitious projects yet , our first-ever all-night building event," said Michael McNally, brand relations director, LEGO Systems. "We are excited to add the memory of Lord Vampyre's creation to the haunted history of New Orleans while kicking off the Halloween season with our new LEGO Monster Fighters sets while offering ideas for bringing the creative and spooky spirit to family's playrooms all year long."
The Lord Vampyre model will be reassembled at LEGOLAND California during the park's month-long Halloween celebration that culminates with the annual Brick-or-Treat event. The building of Lord Vampyre can be viewed on YouTube.
New LEGO Monster Fighters sets let builders help the team of Monster Fighters overtake the mummy, werewolf, swamp creature, vampire, ghosts and mad professor.
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